Signal Resolution · Writing
THINKING.
OUT LOUD.
Authoritative frameworks, field-tested signal theory, and the unfiltered GTM thinking that most people aren't willing to publish. No content marketing. Just the ideas.
GTM
Understanding Buyer States: The Key to Consistent SaaS Growth
- Signal Resolution
GTM
Why Your B2B SaaS ICP Isn't Converting: The Hidden Layer That Changes Everything
- Signal Resolution
GTM
Why Your SaaS ICP Isn't Working (And What to Do About It)
- Signal Resolution
Psychographics
The 5 AI-Era Buyer States — And Why 2023 Personas Are Obsolete
AI changed how companies experience and articulate their problems. Here are the 5 states that replaced the persona.
Signal Theory
Timing Is the Most Underrated GTM Variable
Every outbound framework treats timing as an afterthought. That's the wrong frame. Timing is a signal layer, not a scheduling decision.
GTM
Understanding Buyer States: The Key to Consistent SaaS Growth
- Signal Resolution
GTM
Why Your B2B SaaS ICP Isn't Converting: The Hidden Layer That Changes Everything
- Signal Resolution
GTM
Why Your SaaS ICP Isn't Working (And What to Do About It)
- Signal Resolution
ICP Methodology
Traditional Technographic Signals Are Broken. Here's What Replaced Them.
AI agents have abstracted away integration pain. Tool count no longer predicts buying urgency. The entire technographic signal layer needs to be rebuilt around stack velocity, adoption patterns, and migration sequences.
Psychographics
The 5 AI-Era Buyer States — And Why 2023 Personas Are Obsolete
AI changed how companies experience and articulate their problems. Here are the 5 states that replaced the persona.
Signal Theory
Timing Is the Most Underrated GTM Variable
Every outbound framework treats timing as an afterthought. That's the wrong frame. Timing is a signal layer, not a scheduling decision.